Streaming giant Netflix has pledged to inject R929 million into the South African creative industry, recognizing the potential of the country’s TV and film sector. Madeleine de Cock Buning, Netflix Vice President for Public Policy EMEA, views South Africa as an untapped opportunity for the company, having already created 7,000 jobs in the country. According to Buning, the TV and film industry has a significant impact on economic growth and jobs, playing a crucial role in the African economy.
