Ngizwe Mchunu, a former radio personality, recently made controversial comments towards Julius Malema, the leader of the Economic Freedom Fighters (EFF). This provoked an adverse reaction and resulted in the withdrawal of an endorsement contract by an automobile brand, sparking discussions about responsible speech. The incident highlights the importance of responsibility and the potency of speech, particularly in the political theatre where the impact of language is potent. It serves as an important lesson in responsibility, where public figures must be mindful of the impact their words can have on society, particularly in a multicultural society like South Africa where fostering unity is a top priority.