Justin Williams is leading a new movement in Cape Town with his scent tourism enterprise, Follow Your Nose. The initiative aims to showcase the olfactory wonders of the city and promote the use of local fragrant plants in perfumery. Guests can take guided scent tours in the Constantia Valley and learn about the therapeutic benefits of aromas, with perfumery workshops also planned for the future. Williams has devoted years to mastering the art of perfumery and hopes to encourage visitors to discover the world one scent at a time.
