Cape Town has launched a new marketing strategy, the Six Pillar Content Partnership Programme, to showcase the city as the ultimate destination for living, working, studying, playing, and investing. The initiative collaborates with content creators, photographers, bloggers, and writers, encouraging innovation and authentic storytelling to amplify Cape Town’s unique narrative worldwide. Participants contribute content on a monthly basis, which gets promoted across the city’s various digital platforms, including social media networks and the city’s marketing website. The programme has partnerships with renowned Cape Town entities and attractions, including the Cape Town Big 6 and the City of Cape Town’s Environmental Management.
