The 2024 Africa’s Travel Indaba is set to showcase the best of the continent’s travel experiences and honor PanAfrican tourism. With over 990 exhibitors from 26 African nations and more than 1,000 buyers from 36 nations, the event is one of the top global travel and tourism trade exhibitions. It plays a vital role in the tourism sector and the wider economy, injecting R1.2 billion into the South African economy and generating or maintaining 2,295 jobs. This year’s theme, “Unlimited Africa,” aims to challenge dated perceptions of Africa and highlight the continent’s growth and boundless potential.