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sol de janeiro

beauty industry authenticity
Business

Sol de Janeiro: A Journey from Brazil’s Beaches to Global Recognition

by Thabo Sebata
October 3, 2024

Sol de Janeiro, a vibrant beauty brand from Brazil, is facing a storm in South Africa over questions about its products’ authenticity. Customers at DisChem, a local retailer, complained that the scents of the items didn’t match those sold internationally. This led to DisChem pausing restocks while they investigated. Despite the controversy, Sol de Janeiro’s tropical charm and the love for its famous ‘Brazilian Bum Bum Cream’ continue to shine, reminding everyone how important it is for brands to be honest about what they sell.

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