Cape Town is experiencing a tourist boom due to successful marketing campaigns and inbound travel from key markets like the US and Europe. Accommodation providers and tourist attractions are preparing for a prosperous season, and the city is making safety a top priority. The surge in visitor numbers and positive airport figures demonstrate the fruitful outcomes of strategic marketing, while partnerships and safety preparations have contributed to the city’s allure as a premier tourist destination. Additional safety resources are available to ensure a safe and enjoyable experience for visitors.