South Africa’s National Tourism Safety Strategy (NTSS) is a threefold approach to address safety concerns in the tourism industry. The strategy includes preventative actions, responsive actions, and followup programs to enhance the visitor experience and shift perceptions of South Africa as an unsafe destination. Measures such as a Crisis Management Communications Plan, partnerships with law enforcement, and the deployment of Tourism Monitors to key attractions and sites aim to facilitate the practical implementation of the NTSS. The overall goal of the strategy is to safeguard both domestic and international tourists, alter perceptions about South Africa as a destination, and secure its position as an appealing and safe destination for tourists worldwide.
