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traditional baking

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Business

Yaya’s Kitchen: Tradition, Generosity, and the Rise of South Africa’s Rusk Queen

by Hannah Kriel
July 21, 2025

Yaya, known as South Africa’s “Rusk Queen,” is a humble baker whose simple, homemade rusks warm hearts and bring people together. Starting as a nanny, she turned her love and care into a beloved tradition, baking rusks that taste like home and kindness. Her story spread quickly online, inspiring thousands with her generosity and connection to South African heritage. More than just snacks, Yaya’s rusks are symbols of community, love, and the power of sharing.

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