In today’s world filled with screens, children need unstructured play more than ever to grow strong, creative, and happy. Toys R Us South Africa’s “The Superpower of Play” campaign invites families to put down devices and dive into fun, handson activities like building forts and racing toy blasters. This play helps kids learn problemsolving, teamwork, and emotional skills that screens just can’t give. By making play a daily priority, the campaign hopes to bring back the magic of childhood and help every child shine bright in a digital age.
