When a Coldplay concert’s kiss cam caught a couple in an awkward moment that went viral, Nando’s jumped in with a clever joke. They launched a cheeky Instagram deal offering a free side with the code “COLDPLAY,” turning a scandal into a fun reason to eat their spicy chicken. This quick, funny move got people talking and showed how Nando’s mixes humor with pop culture to stay fresh and bold. Instead of ignoring the drama, Nando’s made it part of their story, proving that sometimes a little spice and wit make marketing unforgettable.