South African businesses and brands are offering a variety of incentives like free gourmet treats, discounts and deals, and even discounted Uber rides to encourage citizens to participate in the general elections and exercise their right to vote. The hospitality industry is also joining in, with Southern Sun offering a 20% discount for those planning a vacation around the election period. This innovative approach to promoting voter participation not only encourages citizens to engage in democracy but also supports local businesses, fostering a strong sense of community and shared responsibility.