The ‘Save Our Future’ campaign for World No Tobacco Day is an alliance of health and community organizations committed to protecting young people from the deceptive tactics of the tobacco and ecigarette industries. The campaign empowers youth to resist the manipulative strategies employed by these industries through social media and education. By giving the youth a platform to voice their opinions, ‘Save Our Future’ aims to generate a wave of awareness and stimulate discussions among them. Through education, empowerment, and action, the initiative is forging a path for future generations to escape the grip of the tobacco industry.