The Blurring Lines of Digital Influence: A Controversial Incident in South Africa - Cape Town Today
Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

The Blurring Lines of Digital Influence: A Controversial Incident in South Africa

3 mins read
digital influence controversy Cape Town

Influencer and podcaster Mitchelle Karoro caused controversy in South Africa when she posted on social media about her domestic worker’s reluctance to work during the festive season, leading to public backlash and a nationwide discussion about the dignity and entitlements of domestic workers. Many social media users criticised Karoro for her disregard for her worker’s entitlements, highlighting the importance of fair treatment of domestic workers and their rights, as stated in the Basic Conditions of Employment Act’s Domestic Worker Sector. The incident has sparked an ongoing discourse about the treatment of domestic workers and the power of influencers in shaping societal standards.

The Blurring Lines of Digital Influence: A Controversial Incident in South Africa

A social media proclamation by influencer and podcaster, Mitchelle Karoro, sparked a nationwide discussion surrounding the dignity and entitlements of domestic workers in South Africa. Her posts revealed her quandary over her domestic worker’s reluctance to resume work during the festive season and led to public backlash, bringing attention to the struggles and rights of domestic workers. The ongoing discourse emphasizes the necessity for fair treatment of domestic workers.

The Controversy Sparks

Within the digital domain, the line separating personal from public frequently becomes ambiguous, resulting in unforeseen disputes. A recent controversy instigating heated discussions amongst South Africans originates from a social media proclamation by influencer and podcaster, Mitchelle Karoro. Her statements have incited nationwide dialogue surrounding the dignity and entitlements of domestic workers.

Mitchelle Karoro, who communicates with thousands via her podcast and X account, disclosed a private conflict that unintentionally drew attention to the wider topic of domestic workers’ entitlements. It appears her domestic worker was reluctant to resume work during the festive season – a situation Ms. Karoro deemed unacceptable.

She revealed her quandary on her X account, stating, “I informed my helper today that she will get a break only on Christmas Day and Boxing Day. She must return for New Year’s since we are planning a group celebration with friends.” When her domestic worker expressed the wish to take both holidays off, Ms. Karoro issued a choice – work on New Year’s or forfeit her job. The worker’s silence in response led Ms. Karoro to contemplate firing her to prevent “unnecessary drama and stress.”

The Public Backlash

The posts, which quickly spread across the internet, struck a chord with many South Africans, stunned at Ms. Karoro’s “unreasonable” demand. Responses varied from shock to outrage, as social media users expressed their disapproval of her presumptuousness and disregard for her domestic worker’s entitlements.

One user, @Ziggy_Diver1, commented, “She stays with you throughout the year, and you believe she doesn’t deserve a break on both days?” He proposed employing a house watcher or child-minder as an alternative. Another user, @dramadelinquent, reminded Ms. Karoro that New Year’s is a public holiday, and if she insists on her domestic worker working, she ought to pay double her daily wages. @kokkyt chided the influencer for refusing her helper festive leave, asserting that it’s a time for family and the wish to spend it with dear ones should be honored.

The public anger was perfectly summarised in a tweet from @zwidenyapT featuring an image captioned, “You are an evil person.” This tweet rapidly gained popularity, adding fuel to the growing backlash.

A Bigger Cause

In the midst of the social media tempest, it’s crucial to highlight the rights of domestic workers as stated in the Basic Conditions of Employment Act’s Domestic Worker Sector. As per the Act, domestic workers are granted certain privileges, which comprise the right to annual leave and public holiday wages.

The Mitchelle Karoro incident serves as a stark reminder of the profound influence of influencers and their extensive platforms on societal standards and dialogues. Even as the uproar caused by Ms. Karoro’s tweets continues to echo through social media, one thing stands out – this dispute has highlighted the struggles of domestic workers and underscored the significance of their rights, propelling an important discussion into the public domain.

Emphasising Fair Treatment

The ongoing discourse emphasises the necessity for equitable treatment of domestic workers. As this conversation continues, it’s imperative that domestic workers’ rights are maintained, venerated, and fervently defended. As we progress, we hope this episode acts as a trigger for positive transformation in how we regard and treat domestic workers.

What was the controversy surrounding Mitchelle Karoro’s social media post?

Mitchelle Karoro’s social media post sparked controversy in South Africa when she revealed on her account that her domestic worker was reluctant to work during the festive season, leading to public backlash and a nationwide discussion about the dignity and entitlements of domestic workers.

What was the public response to Karoro’s post?

The public response to Karoro’s post varied from shock to outrage, with many social media users criticising her for her disregard for her domestic worker’s entitlements and proposing alternative solutions.

What are the rights of domestic workers as stated in the Basic Conditions of Employment Act?

Domestic workers are granted certain privileges as per the Basic Conditions of Employment Act’s Domestic Worker Sector, which comprise the right to annual leave and public holiday wages.

What does the Mitchelle Karoro incident serve as a reminder of?

The Mitchelle Karoro incident serves as a stark reminder of the profound influence of influencers and their extensive platforms on societal standards and dialogues.

What is the ongoing discourse surrounding the incident?

The ongoing discourse emphasises the necessity for equitable treatment of domestic workers and underscores the significance of their rights, propelling an important discussion into the public domain.

How can we positively transform the way we regard and treat domestic workers?

As we progress, it’s imperative that domestic workers’ rights are maintained, venerated, and fervently defended. We hope this episode acts as a trigger for positive transformation in how we regard and treat domestic workers.

Previous Story

Hollywood Star Cuba Gooding Jr. Faces Legal Challenges: Lawsuits Filed by Two Women

Next Story

The 2023 Netball World Cup: A Dazzling Display of Athletic Superiority

Latest from Blog

Taj Cape Town: Where Timeless Grandeur Meets Modern Indulgence

Taj Cape Town is a stunning hotel where oldworld charm meets modern luxury. Housed in a beautiful Edwardian building, it invites guests to step into Cape Town’s rich history while enjoying top comforts, delicious food, and warm, personal service. From waking up to views of Table Mountain to relaxing with awardwinning spa treatments and savoring exquisite meals, every moment feels special. The hotel also connects visitors deeply to the vibrant culture and spirit of the city, making each stay a unique and memorable adventure.

Meeting the IT3(d) Deadline: A New Era of Accountability for South African NPOs

South African nonprofits face a big deadline between April 15 and May 31, 2025, to submit important tax reports called IT3(d). This report keeps their ability to give donors taxdeductible receipts, which helps raise money and build trust. Missing the deadline can cause fines and loss of this key status, hurting their work and the communities they serve. Many groups are working hard, using new tech and teamwork to meet the deadline and stay strong. This yearly challenge pushes nonprofits to be more professional and transparent, securing their future.

Shores of Safety: How the NSRI’s Beach Camera Network is Changing Coastal Rescue

The NSRI’s Beach Safety Camera Network is making South Africa’s beaches safer by watching six risky spots with live video and trained watchers. These cameras spot trouble fast, helping rescuers jump into action before things get worse. The system respects people’s privacy and brings communities together to protect beachgoers. Thanks to this smart mix of technology and teamwork, more lives are being saved along the beautiful but sometimes dangerous coast.

Clouds Above the Cape: South Africa’s Teen Vaping Crisis

Teen vaping is growing fast in South Africa, with many young people using flavored nicotine vapes that are easy to find and heavily advertised. A big study found that nearly one in six teens vape regularly, and many show signs of addiction, worrying health experts. Vaping has become part of teen life at schools and social spots, fueled by cool images online and wrong ideas that it’s safe. Now, South Africa faces a crucial moment to pass strong laws and teach kids the truth before this habit takes deeper hold. Without action, many teens risk lifelong health problems hidden behind the clouds of sweet vapor.

Reimagining the Strand Street Quarry: Cape Town’s Next Chapter

The Strand Street Quarry in Cape Town is set to transform from a quiet, forgotten space into a lively community hub full of sports, culture, and fun. This special place, rich with history and surrounded by vibrant neighborhoods, will become a spot where people can play, celebrate, work, and connect. The city is listening closely to its residents to make sure the new space respects the past while welcoming the future. Together, Cape Town hopes to turn the old quarry into a bright, shared treasure for everyone.