The Intricate Beauty of Tiles: Sculpting a Way of Life, a Home, and a Legacy

4 mins read
tiles home decor

Tiles are more than just decorative pieces, they reflect the lifestyle and identity of homeowners. The kitchen and bathroom, the heart of every home, serve as the canvas for styles to be imprinted and personalities to reverberate. Stevie Joubert, the creative mind behind Stiles, has spent 25 years in the tile industry and asserts that tiles are a reflection of the life we desire and the memories we want to engrave in our homes. Stiles offers a wide range of stylish and unique products, prioritizing craftsmanship and quality, with their current Lifestyle Promo offering up to 20% off on select products.

The Reflection of Identity in the Home

Tiles can mirror the sentiments of homeowners as they craft their distinct work of art. The kitchen and bathroom, the soul of every home, transform into the canvas where styles are imprinted, personalities reverberate, and impressions are formed. Tiles can be traditional or modern, subtle or striking, minimalist or complex, tranquil or environmentally-friendly, reflecting the lifestyle and identity of the homeowner.

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“Tiles are more than just a narrative; they represent a lifestyle,” shares Stevie Joubert, the creative genius behind Stiles, a respected tile retailer. With twenty-five years of immersion in the vibrant tile business, he firmly asserts that tiles are far more than just colorful, flat porcelain pieces. Instead, they mirror the life we desire, the dreams we nurture about homes engraved with the substance of our memories.

The Reflection of Identity in the Home

“Your lifestyle is your hallmark, a reflection of who you are,” Stevie explains. “Your abode is an exhibition of that lifestyle, an arena that enables you to craft your distinctive work of art.” The soul of every home – the kitchen and bathroom – often transform into the canvas where homeowners dedicate their ingenuity and monetary investments. It’s these segments of a home where impressions are formed, styles are imprinted, and personalities reverberate.

Our homes are our sanctuaries, the time we spend there might be brief, but it’s precious. The ambiance leaves a permanent imprint on our souls and functionality. A culinary expert might dream of designing an ideal kitchen. A style enthusiast might wish to make a bold statement. Tiles can mirror all these sentiments; they can be traditional or modern, subtle or striking, minimalist or complex, tranquil or environmentally-friendly.

The Journey of a Tile Connoisseur

“My emotions and enthusiasm are interwoven with tiles,” reveals a passionate Stevie, “I am privileged to have one of the most fulfilling jobs in the world.” He has taken the responsibility to explore the world for the most stylish, unique, and exceptional products. His journey began with his father, Etienne, in their modest tile shop in George, South Africa, in 2000. Initially, his efforts were dedicated to promoting products from local craftsmen.

Two decades later, and Stevie’s domain of operations has expanded. He currently cultivates relationships with cutting-edge tile and sanitaryware factories across South Africa, Europe, South America, and Asia. His mission is beautifully straightforward: “Our goal is to bring innovative tiles to the South African marketplace.”

The Artistry and Fashion of Tiles

“A tile is more than just a tile,” Stevie confidently states, “A tile is a work of art.” This belief was meticulously ingrained in him by his late father, Etienne. “Art was an integral part of his life,” Stevie recalls, “He was naturally talented, spending his life sketching, painting, and creating mosaics.” This artistic understanding has assisted the Stiles team in selecting their product range. “One can see the intensity of creativity and the commitment of time and energy in a well-crafted tile,” Stevie affirms.

“Tiles also reflect fashion,” he further clarifies, “They emulate trends in innovation, style, practicality, texture, and even color. The tiles we display at Stiles are unique because we prioritize the virtues of craftsmanship and quality above all.”

“A tile is a long-term commitment, gracing your floor for a good fifteen years,” Stevie observes, “Choosing a superior quality product enhances the worth of your home and improves your living experience.” His driving force is transparent: “The perfect tile can bring happiness to a person in their home, and that’s the true realization of living the dream!”

To commemorate this philosophy, Stiles has launched a Lifestyle Promo, offering up to 20% off on select products. This effort aligns with their philosophy of assisting you in creating your dream home. To uncover their products, visit their physical stores or website. *Terms and conditions apply.

What is the philosophy behind Stiles’ tile offerings?

Stiles prioritizes craftsmanship and quality in their tile offerings, reflecting the belief that tiles are more than just decorative pieces but a reflection of the life and memories homeowners want to engrave in their homes.

What is the current promotion Stiles is offering?

Stiles is currently offering a Lifestyle Promo with up to 20% off on select products, aimed at helping homeowners create their dream homes.

What is the significance of tiles in reflecting the identity of homeowners?

Tiles can mirror the sentiments of homeowners as they craft their distinct work of art in their homes, with the kitchen and bathroom serving as the canvas where styles are imprinted, personalities reverberate, and impressions are formed.

What is the journey of Stevie Joubert, the creative mind behind Stiles?

Stevie Joubert has spent 25 years in the tile industry, starting in a modest tile shop in George, South Africa with his father Etienne. His journey has since expanded to cultivating relationships with cutting-edge tile and sanitaryware factories across South Africa, Europe, South America, and Asia.

What is the artistry and fashion behind Stiles’ tile offerings?

Stiles believes that a tile is more than just a tile, it is a work of art. Tiles reflect fashion and emulate trends in innovation, style, practicality, texture, and even color. Stiles prioritizes craftsmanship and quality above all in selecting their unique product range.

Why is choosing a superior quality tile important?

A tile is a long-term commitment, gracing your floor for a good fifteen years, and choosing a superior quality product enhances the worth of your home and improves your living experience.

Hannah Kriel is a Cape Town-born journalist who chronicles the city’s evolving food scene—from Bo-Kaap spice routes to Constantia vineyards—for local and international outlets. When she’s not interviewing chefs or tracking the harvest on her grandparents’ Stellenbosch farm, you’ll find her surfing the Atlantic breaks she first rode as a schoolgirl.

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