Cape Town has launched a new marketing strategy, the Six Pillar Content Partnership Programme, to showcase the city as the ultimate destination for living, working, studying, playing, and investing. The initiative collaborates with content creators, photographers, bloggers, and writers, encouraging innovation and authentic storytelling to amplify Cape Town’s unique narrative worldwide. Participants contribute content on a monthly basis, which gets promoted across the city’s various digital platforms, including social media networks and the city’s marketing website. The programme has partnerships with renowned Cape Town entities and attractions, including the Cape Town Big 6 and the City of Cape Town’s Environmental Management.
What is the Cape Town Six Pillar Content Partnership Programme?
The Cape Town Six Pillar Content Partnership Programme is a collaborative initiative between content creators, photographers, bloggers, and writers to showcase Cape Town as the ultimate destination for visiting, living, working, studying, playing, and investing. This program encourages innovation and aims to amplify Cape Town’s unique narrative worldwide through the power of authentic storytelling. Participants contribute content on a monthly basis, which gets promoted across the city’s various digital platforms.
In an ambitious attempt to augment Cape Town’s irresistible allure as an international destination, the city has introduced the Cape Town Six Pillar Content Partnership Programme. This programme was inaugurated at the esteemed World Travel Market Africa (WTMA) hosted at the Cape Town International Convention Centre, signifying a fresh phase in the city’s method of promoting its unmatched, enchanting allure.
Leveraging the power of content creators
The programme aims to utilize the inventiveness of content creators, photographers, bloggers, and writers to illustrate the beauty, variety, and energy that Cape Town, fondly referred to as the ‘Mother City,’ provides. Alderman James Vos, the member of the Mayoral Committee for Economic Growth, views this initiative as a tactical move to portray Cape Town as the ultimate destination for visiting, living, working, studying, playing, and investing.
This programme is structured to encourage collaboration and innovation among partners, extending from the industry’s major players to niche contributors. Main Partners offer unique experiences that trigger content creation, while Niche Partners encapsulate the essence of Cape Town through their unique viewpoints and interests. Participants are expected to contribute content on a monthly basis, which will be promoted across the city’s various digital platforms such as social media networks and the city’s marketing website, www.thisis.capetown.
Notable partnerships and collaborations
The first year of the programme in 2024 has engaged in partnerships with renowned Cape Town entities and attractions, dubbed the ‘Cape Town Big 6‘: the V&A Waterfront, Groot Constantia, Robben Island Museum, Table Mountain Aerial Cableway, Cape Point, and Kirstenbosch National Botanical Garden. The programme also works in conjunction with the [City of Cape Town’s Environmental Management](https://capetown.today/examining-the-cape-town-coastal-crisis-a-detailed-discussion-on-the-ocean-sewage-dilemma/), Cape Town Tourism, The D-School at UCT, English Plus Academy, [Cape Town Central Improvement District](https://capetown.today/south-africa-a-beacon-for-infrastructure-investment/), [Invest Cape Town](https://capetown.today/unveiling-cape-town-a-voyage-through-the-citys-enthralling-tales/), City Sightseeing Cape Town, and a diverse array of Niche Partners with interests in arts and culture, sports, and lifestyle.
This one-of-a-kind collaborative venture provides a novel way to showcase the best of Cape Town to a worldwide audience through the viewpoints of its partner attractions, experiences, lifestyle, and people. Alderman Vos anticipates that it will not only draw more visitors but also contribute substantially to the local economy.
The launch of ‘This Is Cape Town’ Magazine
Coinciding with the programme’s launch, the second edition of ‘This Is Cape Town’ magazine was introduced. This glossy edition, highlighting various facets of the city, from golf tourism to the Atlantis Special Economic Zone, is expected to be popular among travellers on Kenya Airways’ route network of over 40 destinations. Alderman Vos shared his enthusiasm for readers to immerse themselves in the engaging, diverse content the magazine provides.
As Cape Town initiates this venture to spotlight its unique allure and attractions, the city invites content creators who are enthusiastic about sharing its stories to participate in this thrilling initiative. The Six Pillar Content Partnership Programme represents a significant stride towards a new dawn of city marketing, one that capitalizes on the power of authenticity and places the residents of Cape Town at the heart of city storytelling. This programme aims to not only illuminate Cape Town but also to amplify its unique narrative worldwide, cultivating a deeper, more intricate understanding and appreciation of this dynamic city.
What is the goal of the Six Pillar Content Partnership Programme?
The goal of the Six Pillar Content Partnership Programme is to showcase Cape Town as the ultimate destination for visiting, living, working, studying, playing, and investing. The program aims to leverage the power of content creators, photographers, bloggers, and writers to illustrate the beauty, variety, and energy that Cape Town provides.
Who can participate in the Six Pillar Content Partnership Programme?
Content creators, photographers, bloggers, and writers can participate in the Six Pillar Content Partnership Programme. The program encourages collaboration and innovation among partners, extending from the industry’s major players to niche contributors.
How often do participants contribute content to the Six Pillar Content Partnership Programme?
Participants contribute content on a monthly basis, which gets promoted across the city’s various digital platforms such as social media networks and the city’s marketing website.
What are the notable partnerships and collaborations of the Six Pillar Content Partnership Programme?
The Six Pillar Content Partnership Programme has partnerships with renowned Cape Town entities and attractions, including the Cape Town Big 6 and the City of Cape Town’s Environmental Management. The program also works in conjunction with Cape Town Tourism, The D-School at UCT, English Plus Academy, City Sightseeing Cape Town, and a diverse array of Niche Partners with interests in arts and culture, sports, and lifestyle.
What is ‘This Is Cape Town’ Magazine?
Coinciding with the programme’s launch, the second edition of ‘This Is Cape Town’ magazine was introduced. This glossy edition, highlighting various facets of the city, is expected to be popular among travellers on Kenya Airways’ route network of over 40 destinations.
How does the Six Pillar Content Partnership Programme contribute to the local economy?
Alderman James Vos, the member of the Mayoral Committee for Economic Growth, anticipates that the Six Pillar Content Partnership Programme will not only draw more visitors but also contribute substantially to the local economy.
