The City of Cape Town is set to launch a major digital travel campaign in Brazil as the first direct flight between São Paulo and Cape Town prepares for takeoff. This new initiative aims to attract Brazilian tourists and strengthen trade and economic ties between Brazil and South Africa.
Digital Travel Campaign in Brazil
Alderman James Vos, the Mayoral Committee Member for Economic Growth, recently announced plans for a major digital travel campaign in Brazil to generate momentum ahead of the inaugural direct flight between São Paulo and Cape Town. This marketing effort comes after months of negotiations and strategic planning involving various stakeholders, including Cape Town Tourism CEO Enver Duminy and the Air Access team at Wesgro.
The upcoming campaign in Brazil follows the astounding success of similar initiatives in the US and European markets, which significantly boosted tourism numbers in Cape Town. The campaign achieved millions of impressions on social media platforms and exceeded target reach by impressive margins in both markets.
Success of Promotional Efforts
Thanks to these promotional efforts, Cape Town witnessed a remarkable recovery in inbound travel from key source markets between January and April 2023. The number of air passengers from the UK, Germany, the Netherlands, and the USA increased significantly compared to the same period in 2019. By expanding this successful marketing strategy to Brazil, Alderman Vos hopes to inspire similar positive sentiment and boost bookings from the South American nation.
Strengthening Trade and Economic Ties
The introduction of direct flights between Cape Town and São Paulo strengthens the existing bonds between Brazil and South Africa. As the largest trading partner in Latin America, Brazil plays a vital role in South Africa’s economy. This new air route not only enhances tourism opportunities but also fosters deeper economic cooperation between the two regions.
A Milestone for Cape Town Tourism
The launch of the São Paulo-Cape Town direct flight marks a significant milestone in the City’s efforts to attract more South American travelers and promote Cape Town as a must-visit destination. With the success of previous campaigns in Europe and the US as a testament, the City is determined to leverage this golden opportunity to expand its tourism horizons and foster lasting partnerships with Brazil and other source markets in the future. In the words of Alderman Vos, it will “firm up relations between our two regions, boost trade and bring more South American tourists to Cape Town that will benefit our city’s economy and work towards our goal to create a tourism-related job in every household.”
